SUSAN BLOCK VEZINA
Founder and President of Fitness By Phone® and the Association of Fitness By Phone® Coaches, Susan Block Vézina, is a recognized leader and pioneer in the health and fitness industry, having set new trends in fitness training, coaching and motivation.
Fitness and health have been an integral part
of Susan’s life since a young girl, having excelled
in sports, both as a cheerleader in high school
and aerobics, where her high school team took
second place in The Reebok National Aerobics
It didn’t take Susan long to realize that a career in the health and fitness industry was her natural calling. Recognizing that there was a need for a healthy outlet for those undergoing stress on the job, she began working in the fitness industry as an aerobics instructor, earning a Bachelor of Science degree from UCLA in Kinesiology (exercise physiology) in the late 80's.
Following graduation from UCLA, Susan expanded her work at the Sports Connection, Inc., in Southern California. In 1986, she was promoted to aerobics manager where she was in charge of overseeing the company's three fitness clubs. After just one year, the company named her "Activities Director," where she was instrumental in growing the prestigious fitness chain The Sports Clubs, to new heights. During her successful tenure at The Sports Club Susan created a series of innovative programs which ranged from ski trips and river rafting to the club's annual celebrity-studded gala event, "The Super Star of Sports Spectacular."
In 1992, Susan finally gave in to her entrepreneurial
spirit and founded Fitness Dynamics, a popular
personal training business which provided customized
workouts to professionals at their homes or
offices. During this time, Warner Bros. Studios
hired her as Fitness Manager for their brand
new, state-of-the-art fitness center at the
studios famed headquarters in Burbank, California.
By 1995, Susan had expanded her business operations
with a new company, Exercise on the Move. Going
beyond just working with clients one-on-one,
Susan developed and successfully launched the
groundbreaking workshop and lecture series "Move
Yourself Into Action," which taught her
clients "self efficacy" or the ability
to be self-reliant in their exercise regimes.
To help them track their progress she began
offering a product line of heart rate monitors
and Caltrac activity monitors. The success of
this new approach to fitness training led Susan
to create a program that would soon revolutionize
the health and fitness industry. The program
involved weekly coaching over the phone and
would become known as "Fitness by Phone®".
After being invited to speak on the subject
of phone coaching at the IDEA International
Personal Training Summit in Anaheim, the largest
and one of the most respected associations of
fitness professionals in the world, word quickly
spread of this new way of training and motivating
clients over the phone to healthy and successful
results. In January of 1998, Susan started
the Association of Fitness By Phone® Coaches
(AFPC), supporting fitness professionals all
over the country who not only want to reach
more individuals than traditional personal training
permits, but who want to effect greater motivation
and results for clients.
Today, Susan is as active as ever as she not
only guides Fitness By Phone® to new and exciting
growth, but she continues to be at the forefront
of change in the multi-billion dollar fitness
industry. As an inspiring and innovative leader,
Susan has made access to personal trainers more
affordable and fitness programming more effective,
by catering to a long-neglected niche market:
the busy, working professional who is either
too uncomfortable with, can't afford, or doesn't
have the flexible time schedule for conventional
personal training programs. In doing so, Susan
and her team of Fitness By Phone®
Coaches are revolutionizing the way personal
training will be done in the new millennium.
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