As a personal fitness trainer/professional, do you ever feel like you're alone out there? Don't you sometimes feel like you are swimming alone in a huge pool with no life raft? Do you ever think, “There Must Be A Better Way!” There is and we're going to show you what it is.
Fitness By Phone® is thrilled to announce the introduction
of the Associate Fitness By Phone® Coach SPECIALTY CERTIFICATE.
This comprehensive 12-week program is designed
for fitness professionals who desire to add
coaching to their repertoire but prefer to take
a phased approach to learning the Fitness By
Phone® system. The coaching principles are the
same as the Master Specialty Certificate but the teaching
is conducted in small groups, the focus in on
beginner-intermediate clientele and less time
is spent on business development strategies.
This program is ideal for professionals who
work with beginner-intermediate exercisers or
sedentary populations and have limited experience
running their own business.
The Fitness By Phone® Coaching specialty certificate programs
are not about buying a set of books and tapes
like you might from a TV commercial. This is
not about buying some written information that
you put on a shelf, where it becomes shelf-help,
never to see the results you're looking for.
Associate classes provide hands
on, step-by-step guidance and are stocked full
of proven, easy to learn and apply strategies
and methods that generate real, bottom line
results for you and your personal training clients.
Mentoring Your Way To Success
We'll not only teach you everything about Fitness By
Phone®, we're here for you long after you complete
the program, to answer any and all questions
you have about anything related to fully developing
your Fitness By Phone® business and reaping
the financial and personal freedom this business
can bring. In fact, we encourage you to call
us, fax us or e-mail us anytime you need help
or just need someone to talk to who understands
how to help you solve whatever problem you may
be having so you can create the successful fitness
business you desire and deserve.
Continued Educational Support from FBP
faculty and our Fitness By Phone® Coach Training
Program was the first of its kind to be recognized
by the American Council on Exercise (ACE) as
a Continuing Education Specialist. Upon
completing your training, you will receive .6
CECs from ACE and ACSM. Most other certification
organizations will also accept ACE approved CEC courses,
but check with your own certification organization
to make sure. We also provide additional CEC
approved FBP Coach Advanced Training Teleworkshops throughout the year. You will have no problem
getting enough CEC credits to renew your specialty certificate.
10 Ways Being a Fitness By Phone® Coach Benefits Fitness Professionals
1) Phone coaching eliminates
or greatly reduces cost objections. Being
a Fitness By Phone® coach will “recession
proof” your business. If you were in business
during the last recession, you know that many
of your clients pull back on luxury items first
(personal training) and as a result, you lose
clients and revenue, putting your business in
a recession. As a Fitness
By Phone® Coach you are able to offer
phone coaching, something that your clients
can afford and be able to stay fit and healthy
no matter what the state of the economy is.
Phone coaching fills dead time hours. Most
Fitness By Phone® Coaches conduct their phone
coaching sessions three days a week, during
what is referred to in the personal training
industry as dead time (midday hours between
1 PM and 5 PM). No one has ever not
chosen phone coaching because of the time.
Some people may prefer a different
time, but they are so sold on the idea of phone
coaching that they are willing to take a 20-minute
break from whatever they are doing to participate
in the time slots their Fitness By Phone® Coach
3) Phone coaching is an alternative to
personal training when you're sick or injured
or out of town. Think about the
times you had to cancel client’s personal training
sessions because you were very sick, injured
or had to be out of town. There’s the risk of
losing money and/or the client when this happens.
However, with phone coaching, this is not an
issue. Remember, everyone has access to a phone
and phones eliminate distance, which eliminates
the need to cancel sessions with your clients.
If you have to move to another city, your business
doesn’t miss a beat as was the case with Master
Fitness By Phone® Coach, Heather Moreno, who
moved several hundred miles up the coast of
California from her original home base of Orange
County, California. The ultimate win-win
scenario, though, is if you have a family, phone
coaching will allow you the time and energy
to spend more time at home and still be intimately
involved in your career and be there for your
4) Phone coaching eliminates client cancellation issues. Phone coaching becomes even more important if the client is ill, recovering from illness or injury, or has a stressful circumstance preventing him or her from exercising as usual. In fact, studies have shown that one of the number one reasons people lose momentum and stop exercising is that something comes up that prevents them from regularly going to the gym. Because the actual coaching session doesn't involve physical activity, and because it can be conducted anywhere, there really is no valid excuse for the client canceling.
Fitness By Phone® increases your earning potential.
Phone coaching generates more income
than personal training while being more cost
effective to the client. Just think of
the cost and timesavings for yourself if you
didn’t have to travel to the client, deal with
last minute client cancellations or get stuck
at a gym between client appointments. As a Master
Fitness By Phone® Coach you will make significantly
greater income because there you will simply
have more billable hours available.
Not only does phone coaching yield more billable hours,
it yields far greater compliance, further adding
to the value of phone coaching services.
Stanford University, along with other well-respected,
major research institutions, has done over 24
years of extensive research on phone coaching
for physical activity. The researchers
concluded that phone coaching yields 75-90%
compliance (go to www.fitnessbyphone.com/stanford.htm
to see the research review article). This
research was consistent with the results hundreds
of Fitness By Phone® Coaches have been achieving
with thousands of clients all over the country
since 1995 with 75-90% of our clients physically
active most every day of the week.
When we surveyed personal trainers, we found that only 10-25% of their personal training clients were active most every day of the week. Since most traditional personal training clients don’t exercise enough or at all when they are on their own, how much would it cost your clients to work with you most every day (5-6 days a week) to achieve the compliance, and thus the results, that phone coaching yields? How many would pay that monthly fee? How many would actually attend each of those sessions without cancellations?
Most Fitness By Phone® Coaches charge an average of
$225 every four weeks. When you compare
what it would cost a client to achieve 75%-90%
compliance with traditional personal training
(e.g. 5 days a week @ $50-$100 per hour),
you can see that phone coaching is far more
cost effective on a monthly basis than traditional
one-on-one personal training:
The "Monthly Cost to Clients"
chart is based on the personal training client
training 5 days a week for one month. Personal
training charges are based on $1500 per month
calculated at a rate of $75 for a 50-minute
session not including drive time, prep time
or cancellations. Fitness By Phone® charges
are based on $225 per month not including prep
time (driving time and cancellations are eliminated
with Fitness By Phone®). It is interesting to
note that if a personal trainer only charges
$37.50 per hour ($750 per month), half of the
example used above, Fitness By Phone® would
still be a significantly better value.
6) Phone coaching provides the
opportunity to increase revenue by selling products
intrinsic to the phone coaching program. With
Fitness By Phone®, you provide not only the
coaching and guidance to your clients, but also
the tools, such as a heart rate monitor and
accelerometer. Every client purchases a heart
rate monitor. If weight loss (let's say “fat
loss”) is a goal, then they also purchase an
accelerometer. You receive a discount on these
products; thus, you earn additional revenue
and profit, without spending time working.
7) When clients “quit” your financial burden is minimized. With conventional one-on-one personal training, clients generally schedule at least two hours a week with their trainers. Some schedule three or more hours per week, right? If, for example, you charge $50 per hour and a client quits, the cut in weekly income can be $100 - $150 per week. Most personal trainers would consider this a significant reduction in income.
With phone coaching, when a client completes the coaching process (they rarely quit, they are usually sent off on their own because they are ready), the time/money lost is only twenty to thirty minutes per week. Basically, you reduce your losses by 400% - 600%. And, the time slot is much easier to fill because of the affordability, versatility and convenience for your clients.
Phone coaching expands your client base. Being
a Master Fitness By Phone® Coach provides
you the opportunity to build relationships with
the inactive population who tend to be intimidated
by traditional fitness environments. Phone
coaching gradually increases your clients' confidence
in you and builds trust. This ultimately
increases the likelihood of them purchasing
some personal training sessions, too.
Phone coaching also allows you the opportunity to reach people who can't afford traditional personal training and opens the doors for you to reach people who don't have time for traditional personal training. As you probably are well aware, many personal training clients have erratic and full schedules. Often, they work full time and/or are raising a family, not to mention their hectic social calendars. Phone coaching allows them flexibility to exercise on their own time schedule without the burden of regularly scheduled personal training sessions.
Another way it will expand your business is it provides you with the opportunity to reach people who are too far to travel to, or for them to travel to you. Imagine having a client base throughout the United States, even internationally, without ever having to leave the comforts of your home.
9) Phone coaching reduces competition.
Not only does phone coaching reach a whole new market of clients who would not have become clients otherwise, but also very few personal trainers have a formal phone coaching program. This alone, will provide a strong distinction between you and other trainers in your area, increasing your chances of getting clients to chase you for business instead of you having to constantly chase them for business.
10) Phone Coaching eliminates the “adult baby-sitter syndrome”. Nothing is more satisfying to a personal trainer than applying their knowledge to help someone get motivated to make effective, progressive exercise part of their lifestyle. On the other hand, there is nothing more aggravating then having a wealth of knowledge to help people progress and not being able to use it.
With traditional personal training, clients became dependent on your presence as their alarm clock to start exercising. Since most clients couldn't afford the money or the time for more than 2-3 sessions a week and have a multitude of reasons for canceling appointments (even with a strict cancellation policy), most clients will stay in a maintenance mode. As a result, most personal trainers often times feel like highly paid adult baby-sitters--frustrated and bored.By offering phone coaching services, you will feel significantly more satisfied in your work and so too will your clients.
The Fitness By Phone® Associate
We provide two types of guarantees:
1. A 2-Month Money Back Guarantee!
If you make an honest effort to implement
everything we teach you and anytime in the first
three months you are not satisfied with the
information and the support system provided,
merely return your Fitness By Phone® Coach Training
Program materials and related monitors and we
will refund your money (less a reasonable cancellation
2. Total Back Up & Support Service Ensuring You Succeed!
In addition to your 2-month financial guarantee, we also guarantee we will be here for you, anytime you need help with something. We provide complete support, guidance and consulting. Whether it's help with a problem or thinking through a client’s coaching program, just call, fax, or e-mail us with your questions. We not only guarantee our materials, but we guarantee our support and assistance.
of the most valuable pieces of training material
you will receive is our comprehensive Fitness
By Phone® Coach Marketing Manual. Updated regularly,
this is a massive volume of the most up-to-date,
cutting edge marketing, advertising, and branding
strategies that are simple, proven and easy
to implement – no matter how much you don’t
like marketing yourself. Our most successful
Fitness By Phone® Coaches gave us the actual
marketing pieces ads, letters, press releases,
reports, flyers, signs, brochures, articles
and lecture presentations they personally used
to generate a consistently high-revenue producing
Going beyond the manual and even the one-to-one
mentoring you receive, we’ve also added weekly
LIVE Fitness By Phone® Coach Teleconferences
where the leading Fitness By Phone® Coaches
share, step-by-step, exactly how they implemented
our marketing strategies.
GET WITH THE
ASSOCIATE Specialty Certificate PROGRAM
12-week Fitness By Phone® Coach Training Program
This one-on-one comprehensive training
program is taught by one of our highly trained
Fitness By Phone® Coach Master Trainers and
is conducted one-on-one over the phone.
By the end of this 12-week training program,
we guarantee you will have all the information,
training and tools you need to get your Fitness
By Phone® business jump-started.
When you consider how quickly fitness professionals
are turning their new prospects into Fitness
By Phone® clients (see & hear testimonials),
the program more than pays for itself.
And, this program is not offered by anyone else
anywhere in the world. Because we limit
the number of individuals we coach, and have
a full Fitness By Phone® student load, if the
slots fill up, you will be placed on a waiting
list. Why not respond now so you can have
the best shot at getting started as soon as
in The Association of Fitness By Phone® Coaches
In addition, if you respond within
10 days of downloading this report, you will
also get a free one-year membership to The Association
of Fitness By Phone® Coaches ($595 value) which
includes the following (items 3 - 12):
to use the trademark, Fitness By Phone®
As a member of AFPC, you will have
license to use the name and logo, Fitness By
Phone®, on all your marketing materials and
paperwork for the duration of your membership.
Already considered one of the premier approaches
to fitness training, as more and more consumers
demand Fitness By Phone® Coaching services,
you will be recognized as a pioneer in this
powerful approach that is revolutionizing personal
4. ONGOING SUPPORT-
FITNESS BY PHONE® COACH SUPPORT HOTLINE
Like clients who want success with
their health and fitness programs, you can either
take the information you have and try it on
your own, or you can get support, focus and
direction from a professional who has the credentials
and the proven track record to get you where
you want to go in the shortest amount of time.
As a member of AFPC, just fax, phone and/or
e-mail us any time you have questions or comments
and all questions will be answered within 48
5. Fitness By Phone®
You will receive hard copy originals
of all documents, forms, diaries and agreements
related to the Fitness By Phone® Coaching protocol
inscribed with the Fitness By Phone® logo.
Included are all forms you’ll need to take care
of your Fitness By Phone® Coaching clients.
The forms are also designed so you can incorporate
your own business name and information on them ($99 value).
6. Polar Heart
As you learned earlier, Fitness By
Phone® is centered on two technological advances
in fitness monitoring, the heart rate monitor
and the accelerometer. The FS3 is the
model that has the features to maximize your
success as a Fitness By Phone® Coach and client
7. Caltrac Accelerometer
Since most clients want to lose weight, and since diets don't work, the only way we can effectively support our clients in losing weight is to have them produce more activity than they were before, consistently. The accelerometer is the device which accurately measures caloric expenditure all day and for every workout, no matter where your clients are or what they are doing (Value $55).
BY PHONE® COACH COMPREHENSIVE MARKETING SYSTEM
Our marketing system has helped hundreds
of Fitness By Phone® Coaches build lucrative
careers. Our comprehensive marketing system
covers all of our success secrets and includes
simple, effective, proven, marketing techniques
specifically geared to attract Fitness By Phone®
clients. You won’t have any trouble knowing
exactly what you have to do to build your client
base, quickly and cost effectively. ($299
9. THREE-MONTH SUBSCRIPTION TO THE FITNESS MOTIVATION MONITOR
A proven marketing tool, many of our coaches have secured clients as a direct result of subscribing to the Monitor and sending the newsletter to their database. (Value $109)
10. FBP Companion
We have several products that we gift
each Fitness By Phone® client to fully realize
the power of Fitness By Phone®.
The Training Fan (Value $25) visually guides your clients how to execute their strength training exercises. The Un-Dieting Book ($25 value) educates your FBP clients on the FBP nutrition coaching program, motivating your clients to continue to work with you on Intuitive Eating long after the initial starter phase of FBP.
Finally, the FBP WristWand provides your FBP clients with a compact, portable stretching device that is easy to use. This simple device lets your clients perform unique stretching exercises that help prevent or relieve the painful symptoms of movements caused by repetitive movements with many sports such as golf, tennis and biking. As Well As Daily Activities Like Typing On Keyboards And Other Work Related Activities. ($18 value)
RECAP WHAT YOU GET!
you get in the Fitness By Phone® Associate Coach
Twelve weeks of group coaching over the phone-$2500 value!
Polar FS3 heart rate monitor-$80 value!**
Caltrac accelerometer-$55 value!**
Health Benefits Training Fan-$25 value!
Un-Dieting Book-$25 value!
FBP WristWand-$18 value!
All forms, diaries, diagrams and agreements
central to the Fitness By Phone® Coaching process-$99
The Association of Fitness By Phone® Coaches
one year membership-$595
Fitness By Phone Coach support hotline (fax, phone and e-mail) for questions or comments (All questions answered within 48 hours).
License to use the federally trademarked name, Fitness By Phone®, for your business for the length of your membership.
Fitness By Phone Coach® comprehensive marketing
Fitness Motivation Monitor Newsletter - three-month subscription-$109 value!
** plus shipping and handling and California state sales tax of 8.25%, if applicable.
Associate Fitness By Phone® specialty certificate
IF YOU USE EITHER VISA OR MASTERCARD, YOU CAN PAY ONLY $357 A MONTH OVER 7 PAYMENTS! YOUR FIRST TWO CLIENTS MORE THAN EASILY COVER THE FEE.
HOW TO GET STARTED
We are here to ensure that you achieve the satisfaction as a fitness professional that has eluded you for so long. We are confident that we can help, so much so, that we provide you an ironclad 2-month guarantee.
While this is fresh in your mind, please take the time right now to contact us to schedule a free consultation and determine if this specialty certificate course is right for you. You can email us at firstname.lastname@example.org
7 payments of $357 ($21 Shipping and Handling added to first payment)
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